OTTO
Vielfalt für alle!

”Variety for everyone” is a 360° campaign intended to focus on the product variety of the biggest online marketplace in Germany. Unearthly well-tested in research and fun.

For the overall new OTTO brand positioning i also developed a new, inspiring and colorful look. Each OTTO campaign has it’s own color code.

Agency: c/o Setzkorn Kemper
concept / look / realization